From The Blog

Greenshot Films


Digital Marketing with videos is more than a few words and imagery. The skills required to be successful in the video Marketing industry are unwavering. When you add a Digital component to the list, it provides a complex outlook for those in the Advertising field. While Marketing and Advertising are two separate beings, they both offer a similar goal. Gaining visibility that results in sales is the hands down bottom line of each department. How they achieve their projection is what sets them apart. This fact creates an interchangeable effect on underlying skill sets. Your focus will determine which side of the campaign you belong in.

As with any career, there is an umbrella with several components beneath it. Whether you lean towards the production aspect of Marketing, the writer’s cues or the advertising itself, a specified filter of expertise is necessary for each. When it comes to Digital marketing, following a guideline will help you succeed in your endeavors.


To be successful in any Marketing or Advertising strategy, creativity is a must have on your list. If you are a direct thinker without room to go outside of the box, this career may not be the primary choice. Taking a concept and making it an interesting presentation that will gain escalated attention makes creative envisioning mandatory on the resume.

Strategic Thinking

There is a call for strategic thinking in any marketing field. The ability to transform an idea into viable results will necessitate a plan. The beginning, middle and end pairs with the growth patterns of your design. Each step will facilitate the next and so on thereafter. If you play a game of chess, you will note the forward thinking and planning involved in each move. Strategy is the everyday theme in the industry.


Demographics and projections make the Digital Marketing world go around. Without the numbers behind the plan, there is nothing left but a plausible theory. Marketing is based on categorial responses, age groups and lifestyles. Understanding who and why you are Marketing that group is a must know scenario. There is a finesse involved in configuring the data associated with your marketing plan and is placed with a high priority on the skills list.

Technical Knowledge

Digital marketing is… Digital. The work performed is Digitally prepared for a Digital platform. With that many Digital duties, it comes to no surprise that to be effective in modern Marketing, you should have technological experience and know how. There are teams you will work with who specialize in the innerworkings of the internet, yet you should also be familiar with the process. To make your mark in the industry, being well versed in capabilities will further your pursuits in Marketing.

Having these four aspects in mind will help you to determine the best course in Advertising. Digital Marketing is the present and future with a keen expectation for continued growth. The industry offers a world view that is a thriving and rewarding career.