THE BENEFITS OF VIDEO FOR MARKETING YOUR BUSINESS
Videos have been around for quite some time now, and video for marketing your business is not something new. The availability of video marketing to more than just large companies and corporation is new. The year 2016 was tagged the year of video. Everyone that range from individual influencer to large corporation has now plunged into the internet with several video clips promoting services, personalities, products and many more. There are a lot of advantages accompanied with video marketing, and it might just be the missing piece that you need for your business to start booming and increase sales and awareness amongst your prospects. Here are some of the awesome of video for marketing your business.
VIDEO BOOSTS CONVERSION RATES
If you are thinking of the best way to create awareness for your business, videos should be seen as the best investment. Including videos on the landing page of your website can help you increase conversion by over 80%. Watching a persuasive presenter in a video sill definitely, have a positive influence on the buying behavior and persuade a lead into a customer, as opposed to just reading through some texts containing information. Conveying with the right emotions by using video is an essential selling tool.
EXCELLENT RETURN ON INVESTMENT
The video for marketing your business isn’t just about you get little benefits. It can lead to a very high financial payoff. By adding an explainer video to your website’s landing page, you will be able to increase sales. You don’t have to overspend before you can make a video, you can make decent videos using your smartphone or mobile phone with a little bit of planning. Customers and prospects aren’t expecting you to have blockbuster production quality from online video. Most people prefer simple clips that will do a stable job giving them an explicit description of what a product or service is all about than a high-quality clip that doesn’t tell much.
ALL SEARCH ENGINES LOVE VIDEOS
Search engines are looking for contents that will thoroughly engage their viewers. Nothing will persuade more people and more expansive page views as a video. Not only is it worthy to note that YouTube is the second largest search engine after Google. If you put your video on YouTube as well as websites, your visibility and opportunity to show up and rank more in search is significantly increased. If you promote your video by using the social media, your chances of getting found will increase sporadically.
VIDEO BUILDS CREDIBILITY AND TRUST
The video is the best way to give your business a unique personality and your brand thereby enabling you to connect with your viewer and gain your trust. Up to 90% of users testify that product videos are beneficial in their decision process. The more videos you can produce the more you will have to help inform and educate your customers and prospect. It will also help you build a solid foundation of trust. And trust translates directly to sales.