HOW TO MAKE YOUR MARKETING VIDEOS BETTER
Since the rise of Youtube and the ability to post videos and stories on Facebook and Instagram, videos have become a powerful promotional tool for businesses to promote their products and services. The use of video marketing is an exciting and engaging way to put your business out there. These days, consumers would much rather watch or listen to the information you have to offer than read it. Research shows that today, video is responsible for 80 percent of the world’s internet traffic. With these types of statistics, video marketers must make sure that their videos are up to par. Videos need to keep audiences engaged and eager for more. Creating good, valuable video content takes real work and effort, and there are several things that you need to do to make your marketing videos better. Keep reading to find out what they are.
Attractive Title and Thumbnail
One of the most important things when it comes to video marketing is the title of your video and the thumbnail. The title of the video is what your video is about. When people read your title, they determine if they want to click on your video or not. What makes them click on the video, however, is the thumbnail. Your thumbnail must be attractive and really catch eyes. No one wants to click on a boring image or one that’s not appealing. Your thumbnail should also pair up with the title of the video. You don’t want people reading the title, then scratching their heads when they see the thumbnail trying to figure out how it correlates.
Make sure your videos are mobile friendly. With more and more people using mobile devices to access the internet, it’s crucial corporate that your marketing videos are mobile friendly. Statistics show that 75 percent of mobile web traffic will be video by 2020. Nowadays, people are doing everything from watching Livestream videos to playing games on Pokerstarscasino via their smartphones. In fact, according to YouTube, mobile video consumption increases 100% every year! Therefore, your marketing videos need to be able to be downloaded and viewed on smartphones, iPads, and tablets in order for them to be effective. Smartphones and tablets are everywhere — and so is video marketing, which is why your videos need to be mobile friendly.
Educate or Entertain
Great videos either educate or entertain their audiences. One of the most powerful ways to implement effective video marketing is to either educate or entertain. Depending on what your business is, you will be doing one or the other, if not both. Educate on how to use your product or service, give advice, or something informative. If you’re about entertaining, put together a funny clip of someone using your product or service, etc. The options are endless and this is where your creativity comes into play. These types of content can really be more effective than solely a promotional video.
Include a call to action
Just like blog posts and emails should have a call to action or CTA at the end, so should your marketing videos. A call to action simply invites the viewer to take further action at the end of the video, such as signing up for a newsletter, visiting a website, or downloading a freebie. The CTA is essentially the virtual handshake with the viewer. If they’ve watched your video in its entirety, then they’ve demonstrated clear interest in what it is you have to offer. So, now, you need to go ahead and ask for what you want. Ask yourself what is it that you want viewers to do once they’ve watched your video. Whatever that is, encourage them to do so without being too salesy.
When you’re on video, all you have is your words. Words spoken with clarity and professionalism will always come out better than that of an amateur speaker, whose lack of speaking experience on camera is blatant. Be professional, but also relatable. If things are too perfect or feel staged, the viewer won’t feel as comfortable purchasing or completing your call to action. If you want, you can always call in a professional speaker to record the video for you.
Keep them short
Online viewers attention spans are very scarce. Not only are they just ready and waiting to see what the next person is talking about in their video, but a lot of the time since they’re watching via mobile, they don’t have that much time to spare. With this in mind, shorter marketing videos work better than long, drawn out ones. Keep your videos short, sweet, and to the point. In this case, less is always more. A short, well put together video with a nice call to action at the end is sure to be remembered and may just end up catching you a few sales.