From The Blog

Greenshot Films


Technology is constantly changing and improving and this is certainly the case when it comes to video production, with several advances having been made over the last couple of years. Here are a few of the major changes that have happened over the last few years.

The Switch to Digital

Probably the biggest and most important advance was the switch from analogue production methods to digital ones. With the advent of the computer and online networks and increasing ease with which people could access the internet, came new ways to share videos. YouTube was a direct result of this, with numerous people now able to upload videos to the site. This has meant that users could showcase their talents as musicians and aspiring film directors. Movie clips and instructional videos could also be posted, and products easily advertised through YouTube.


Streaming television service channels such as HBO and Netflix are outcompeting conventional television channels. This was limited in the past because streaming media took a long time to load. The increased bandwidth of internet lines meant increased speed of delivery. This vastly facilitated the ability of people to watch streaming media. This was also made possible by advances in personal computer technology. New computers have far more RAM (random access memory), hard drive space and faster CPUs (central processing units) than 10 years ago. Without this increase in computer capability, videos could not be easily streamed or downloaded. Digital technology makes filming much easier and quicker as well. Equipment is also lighter to carry, and various computer effects can be added. This computer-generated imagery (CGI) has revolutionized the way that modern videos and movies are made.

Resolution and Improvements

Some other improvements that are still ongoing include camera resolution. It was not long ago that a 4k video camera was considered the best resolution. In 2017 they were already making 18k video cameras. The problem with these newer resolutions is that the internet has not caught up with dealing with such huge files. Of course, in the future that issue will be resolved. In 2016, the ability to take a 360-degree video was introduced. A very recent trend is the ability of people to buy and use drones. With this has come a lot of interest in shooting video using the flying devices. Interest in taking drone videos from above is probably going to increase.

Virtual reality (VR) and augmented reality (AR) are two technologies that are being developed further and may eventually be integrated into social media networks such as Facebook. Video is already very popular on such social media platforms as YouTube, Snapchat, and Instagram and, of course, Facebook. The last few years has seen more and more videos being posted by people on that website. Marketing companies are often posting videos on social media sites. Live video is also becoming even more popular. Lots of producers and creators are now heavily dependent on analytics data. They can use this information to evaluate how effective their videos are. In the coming years even more advances are sure to occur with respect to video production.